Exhibitor Information

NOTE: All information is subject to change.

Click here to download the 2015 Exhibitor Kit

For the current floor plan, please click here.

Show Location: Wisconsin Center – Milwaukee, WI
Dates: June 26-27, 2015
Vendor Set-up: Friday, June 26, 8:00 am – 11:30 am
Exhibit Hours: Friday, June 26, 11:30 am – 7:00 pm & Saturday, June 27, 9:00 am – 1:00 pm
Tear Down: Saturday, June 27, 1:00 pm
Vendor Meeting: Saturday, June 27, 8:00 am
* All times are subject to change 

Booth Package: The official exhibit area decorator, Valley Expo, will facilitate all your space and booth needs for our 87th Annual Conference. The Trade Show is being held at the Wisconsin Center. Each booth is 10' x 10' and your exhibit cost includes side and back drape, an 8' skirted table, 2 chairs and an identification sign. Electricity is an additional fee and must be ordered directly though the Wisconsin Center District. Valley Expo will be contacting you directly for additional needs. For information regarding Valley Expo, please visit their Web site at www.valleyexpodisplays.com.

Click here to download the exhibitor services kit from Valley Expo.

Due to space limitations, no vehicle space will be held until payment is received in full.

Cost: Your first booth/vehicle space is $600. Each additional booth/vehicle space will cost $475. Associate members receive a $100 per booth/vehicle space discount. Non-Members can find a membership application here. Associate membership is $85 per year.

Sponsorship: One way for you to receive additional exposure for your products and services and show additional support for WSFCA is through our conference sponsorship program. Your sponsorship will be recognized in the program materials and signage at the event. Please consider sponsoring our Welcome Reception at Milwaukee Fire Station or our President's Reception at the Hilton Milwaukee City Center. These receptions are very popular with our attendees and are a great way to get additional exposure for your company! Gold, Silver and Bronze sponsors receive a discount off the listed prices. Please review the enclosed form for these and other sponsorship opportunities.

Meals: Meals are not included in the exhibit fee. Tickets for individual meals can be purchased now, or closer to the conference. Please note that the trade show is open during the lunch hour. Lunch will be held on the trade show floor. The breakfast will be held at the Hilton Milwaukee City Center, making it convenient for those staying overnight.

Friday, June 26:

  • Breakfast 7:00 am to 8:00 am
  • Lunch 12:00 pm to 1:00 pm

Saturday, June 27:

  • Breakfast 7:00 am to 8:00 am
  • Lunch 12:00 pm to 1:00 pm

We will once again hold a reception on the trade show floor Friday evening. The cost for this reception is covered by your exhibit fees.

Hotel Information: A block of rooms is available at the Hilton Milwaukee City Center at a discounted rate of $149/night. Please note that Summerfest – The World's Largest Music Festival opens in Milwaukee the same weekend. We expect our room block to fill quickly. Everyone is encouraged to make reservations online at http://www.hilton.com/en/hi/groups/personalized/M/MKEMHHF-WSFC-20150623/index.jhtml?WT.mc_id=POG

Group Code: WSFC

You may also call Hilton Milwaukee City Center directly at (414) 271-7250 and mention you are with the Wisconsin State Fire Chiefs' Association.er directly at (414) 271-7250 and mention you are with the Wisconsin State Fire Chiefs' Association.

Public Show: Exhibitors should refer customers to www.wsfca.com/freeadmission to receive complimentary trade show passes. They do not need to be a Fire Chief to attend the trade show, but to ensure a high buyer/supplier ratio, the complimentary admission are only valid for those employed by a fire department or government employees. NEW for 2015: The complimentary tickets are valid for either Friday or Saturday of the trade show.

Attendee Scavenger Hunt: WSFCA is developing a scavenger hunt using decoder glasses to increase attendee participation at the 2015 Trade Show. Each attendee will receive a decoder at registration and would then visit various booths that elect to participate to get a letter/number/symbol/picture used to solve a puzzle. Each attendee that solves the puzzle will get a small gift and be entered to prizes. There is no cost to participate, but you must provide at least one prize for participants valued over $30 and be willing to display a "code" for attendees to decode at your booth. If you would like to participate, please fill out the participation form.

Reservation Form: Please send a check payable to WSFCA or credit card information with your completed reservation form to: WSFCA, 6737 W. Washington St, Suite 1300, West Allis, WI 53214. Should you have any questions or concerns please call the WSFCA office at (800) 375-5886.

We look forward to your participation in our 87th Annual WSFCA Conference in Milwaukee!

Click here to download the 2015 Exhibitor Kit