Exhibitor Information

NOTE: All information is subject to change.

CLICK HERE to download the exhibitor kit.


Show Location: Kalahari Resort – Wisconsin Dells, WI
Dates: June 22-23, 2018
Vendor Set-up: Friday, June 22, 8:00 am – 12:00 pm
Exhibit Hours: Friday, June 22, 12:00 pm – 6:00 pm & Saturday, June 23, 9:00 am – 1:00 pm
Tear Down: Saturday, June 23, 1:00 pm
Vendor Meeting: Saturday, June 23, 8:00 am
* All times are subject to change 

Booth Package: The official exhibit area decorator, Valley Expo, will facilitate all your space and booth needs for our 90th Annual Conference and Trade Show. Each booth is 8' x 10' and your exhibit cost includes side and back drape, an 8' skirted table, 2 chairs and an identification sign. Upon arrival, you may request a table and 2 chairs for your apparatus space at no additional charge. Electricity for all space is an additional fee and must be ordered throught the WSFCA Business Office. Valley Expo will be contacting you directly for additional needs. For information regarding Valley Expo, please visit their Web site at www.valleyexpodisplays.com.

Cost: Your first booth/vehicle space is $650. Each additional booth/vehicle space will cost $525. Associate members receive a $100 per booth/vehicle space discount. Non-Members can find a membership application here. Associate membership is $95 per year.

Sponsorship: One way for you to receive additional exposure for your products and services and show additional support for WSFCA is through our conference sponsorship program. Your sponsorship will be recognized in the program materials and signage at the event.

Meals: Meals are not included in the exhibit fee. Tickets for individual meals can be purchased now, or closer to the event. Please note that the trade show is open during the lunch hour. Due to space constraints and to best accommodate the maximum number of apparatus and booths on the trade show floor, lunch will not be held on the trade show floor this year. Lunch is offered from 12:00pm to 1:00pm on Friday and Saturday and tickets are $27 each.

There will be a Welcome Reception on Thursday evening and all exhibitors are welcome to attend. Please RSVP on your reservation form for the Welcome Reception. In addition to the Welcome Reception there will be a reception on the trade show floor Friday evening.

WSFCA Foundation President's Dinner: The WSFCA Foundation is hosting a President's Dinner the evening of Saturday, June 23. Registration will be available at a later date. If you are interested in becoming a sponsor of the event, please contact the Business Office at 800-375-5886 or info@wsfca.com

Hotel Information: The headquarters hotel for the 2018 Annual Conference and Trade Show is the Kalahari Resort. We encourage everyone to make his or her reservations for this property online by visiting https://stay.kalahariresorts.com/wisconsin#groupSignIn (Group ID is: 16488)

Rates per night: $149 (Desert and Lodge Suite room types); $125 (Hut room type)

You may also call (877) 253-5466 and mention you are with the Wisconsin State Fire Chiefs' Association.

Reservation Form: Click here to download the Reservation Form to be a exhibitor at the 90th Annual Conference. 

We look forward to your participation in our 90th Annual WSFCA Conference in the Wisconsin Dells!