Exhibitor Information

NOTE: All information is subject to change.

Exhibit Space is SOLD OUT for 2014

Please contact the WSFCA Business Office to be added to a waiting list.

For the current floor plan, please click here.

Show Location: Wisconsin Center – Milwaukee, WI
Dates: June 27-28, 2014
Vendor Set-up: Friday, June 27, 8:00 am – 11:30 am
Exhibit Hours: Friday, June 27, 11:30 am – 7:00 pm & Saturday, June 28, 9:30 am – 1:00 pm
Tear Down: Saturday, June 28, 1:00 pm
Vendor Meeting: Saturday, June 28, 8:30 am
* All times are subject to change 

Booth Package: The official exhibit area decorator, Valley Expo, will facilitate all your space and booth needs for our 86th Annual Conference. The Trade Show is being held at the Wisconsin Center. Each booth is 8' x 10' and your exhibit cost includes side and back drape, an 8' skirted table, 2 chairs and an identification sign. Electricity is an additional fee this year and must be ordered directly though the Wisconsin Center District. Valley Expo will be contacting you directly for additional needs. For information regarding Valley Expo, please visit their Web site at www.valleyexpodisplays.com.

Click here to download the exhibitor services kit from Valley Expo.

Due to space limitations, no vehicle space will be held until payment is received in full.

Cost: Your first booth/vehicle space is $575. Each additional booth/vehicle space will cost $450. Associate members receive a $100 per booth/vehicle space discount. Non-Members can find a membership application here. Associate membership is $75 per year.

Sponsorship: One way for you to receive additional exposure for your products and services and show additional support for WSFCA is through our conference sponsorship program. Your sponsorship will be recognized in the program materials and signage at the event. Please consider sponsoring our Welcome Reception at Miller Park or our President's Reception at Historic Milwaukee Fire Station #3. These receptions are very popular with our attendees and are a great way to get additional exposure for your company! Gold, Silver and Bronze sponsors receive a discount off the listed prices. Please review the enclosed form for these and other sponsorship opportunities.

Meals: Meals are not included in the exhibit fee. Tickets for individual meals can be purchased now, or closer to the conference. Please note that the trade show is open during the lunch hour. NEW this year – the lunch will be held on the trade show floor. The breakfast will be held at the Hilton Milwaukee City Center, making it convenient for those staying overnight.

Friday, June 27:

  • Breakfast 7:00 am to 8:30 am
  • Lunch 11:30 am to 1:00 pm

Saturday, June 28:

  • Breakfast 7:00 am to 8:00 am
  • Lunch 12:00 pm to 1:00 pm

We will once again hold a reception on the trade show floor Friday evening. The cost for this reception is covered by your exhibit fees.

Hotel Information: A block of rooms is available at the Hilton Milwaukee City Center at a discounted rate of $149/night. Please note that Summerfest – The World's Largest Music Festival opens in Milwaukee the same weekend. We expect our room block to fill quickly. Everyone is encouraged to make reservations online at http://www.hilton.com/en/hi/groups/personalized/M/MKEMHHF-WFC-20140624/index.jhtml

Group Code: WFC

You may also call Hilton Milwaukee City Center directly at (414) 271-7250 and mention you are with the Wisconsin State Fire Chiefs' Association.

Public Show: Exhibitors will be given tickets to our trade show to distribute to customers. They do not have to be a Fire Chief to attend if they receive a ticket from you. These tickets will be valid to attend the show on Saturday, June 28 from 9:30 am to 12:00 pm and will be distributed with your confirmation packet.

Door Prizes: WSFCA encourages vendors to provide door prizes to attendees. WSFCA will promote your door prize(s) on our Web site and distribute a list of vendors and their door prize(s) in each attendee packet. There will be no public PA system available for vendors to announce door prizes during the show. Vendors are also welcome to donate door prizes for the President's Reception. To participate in the door prize program, please complete the door prize form within the exhibitor kit.

Reservation Form: Please send a check payable to WSFCA or credit card information with your completed reservation form to: WSFCA, 6737 W. Washington St, Suite 1300, West Allis, WI 53214. Should you have any questions or concerns please call the WSFCA office at (800) 375-5886.

We look forward to your participation in our 86th Annual WSFCA Conference in Milwaukee!

Click here to download the 2014 Exhibitor Kit