Advertising Rates

Wisconsin Fire Chief
Quarterly Magazine - February, May, August & November

Member Rates Color Black & White
  1x 4x* 1x 4x*
Full Page $400 $1,360 $300 $1,020
Half Page $225 $765 $175 $595
Third Page $190 $645 $125 $425
Quarter Page $130 $445 $85 $290


Non-Member Rates Color Black & White
  1x 4x* 1x 4x*
Full Page $600 $2,040 $450 $1,530
Half Page $340 $1,150 $265 $890
Third Page $285 $975 $190 $640
Quarter Page $195 $665 $130 $435

 

2011 Publication Deadlines

Magazine Publication Date Deadline for Ads
February 2011 January 3, 2011
May 2011 April 4, 2011
August 2011 July 5, 2011
November 2011 October 3, 2011

2012 Publication Deadlines

Magazine Publication Date Deadline for Ads
February 2012 January 2, 2012
May 2012 April 2, 2012
August 2012 July 2, 2012
November 2012 October 1, 2012

*All dates subject to change without notice.

Mechanical Requirements:

All ads must be submitted electronically via email or on a CD. The Wisconsin Fire Chief will be designed on a Macintosh platform. Accepted software: print quality PDF files (preferred), Adobe Illustrator, Photoshop, and InDesign (CS 4). Fonts and linked graphics must be included with electronic files. Minimum 300 dpi on graphics and photos. Ads not supplied properly may incur additional charges. Ads not sized properly will be scaled proportionately to fit.

Ad Sizes Vertical (W x H) Horizontal (W x H)
Trim Size 8 1/2" x 11"  
Full page (float)   8" x 10 1/2"
N/A
Full page (bleed)*
8 1/2" x 11"* N/A
Half page
3 3/4" x 10"
8" x 4 3/4"
Third page 
2 1/2" x 10" 
8" x 3 1/2"
Quarter page
3 3/4" 4 3/4"
N/A

*Bleed Ads need to allow an additional 1/8" on all sides for trimming.

Download the 2011 Rate Sheet

Download the 2012 Rate Sheet

Membership Directory
Published Annually in June 

Member Rates Color Black & White
Full Page   $500 $400
Half Page   $275 $250
Third Page   $225 $175
Quarter Page   $150 $125


Non-Member Rates Color Black & White
Full Page   $750 $600
Half Page   $415 $375
Third Page   $340 $265
Quarter Page   $225 $190

 

2012 Publication Deadline

Directory Publication Date Deadline for Ads
June 2012 May 1, 2012